Business Growth Consultant · 8+ years

Why aren’t you getting enough leads? Because you have marketing campaigns — not a revenue system.

I build revenue systems, not just marketing campaigns — strategy, performance marketing, and AI automation working as one engine.

8+ yrs ₹50L+ ad spend managed 4 countries 11.2× ROAS

11.2×

Best B2B ROAS

₹50L+

Ad spend managed

4

Countries served

AI

Automations shipped

Scroll to explore
0+ Years in growth & performance
0L+ Ad spend managed
₹1–0 Cr Revenue generated for clients
0× Best B2B campaign ROAS
The reality of growth

Most businesses don’t have a marketing problem.
They have a systems problem.

Campaigns generate spikes. Systems generate compounding revenue. Drag the handle to see the gap I close.

Scattered campaigns

  • Disconnected tactics, restarted every quarter
  • Leads that leak between marketing and sales
  • Guesswork reporting and vanity metrics
  • Spikes that reset the moment spend stops
Who I help

Growth systems, tuned to your industry

The mechanics change by market. The discipline doesn’t.

Healthcare

Appointment-driven demand where trust and compliance decide the sale.

  • Local + treatment-intent search
  • Reminder & no-show automation
  • Reputation and review systems
What I do

Four disciplines. One revenue engine.

Most consultants sell one of these. Growth needs them working together.

Brand Strategy & Consulting

Positioning, offer, messaging, and go-to-market — the thinking layer every campaign stands on.

Explore brand

Performance Marketing

Google, Meta, TikTok, Snapchat, LinkedIn, Microsoft, and Amazon Ads — measured to revenue.

Explore performance

AI Automation

CRM automation, lead scoring, pipelines, AI assistants, WhatsApp, and reporting that runs itself.

Explore ai

Website Development

Shopify, WordPress, Wix Studio, Webflow, and custom builds — assets, not brochures.

Explore website
How I work

A process with no mystery in it

  1. 01
    30-minute consultation

    Discovery

    Understand the business problem, review current marketing, and identify the gaps worth closing.

  2. 02
    One week

    Research

    Website, brand, accounts, customer journey, and competitors — find the weaknesses before recommending anything.

  3. 03
    Fix the foundations

    Implementation

    Remove bottlenecks in priority order: branding, systems, and campaigns — before spending on scale.

  4. 04
    Compound

    Growth

    Launch the complete revenue system — traffic, conversion, follow-up, and reporting — built for sustainable scale.

Performance marketing

Paid channels that pay back

Managed across the platforms your buyers actually use — with budgets tracked to the rupee and dollar. Lead quality over lead volume.

Google Ads Meta Ads LinkedIn Ads TikTok Ads Snapchat Ads Microsoft Ads Amazon Ads

₹50L+ ad spend managed · CAD $9,000 & AED 10,000 monthly budgets

Where the budget goes is an output of research — not habit.

Search captures existing demand. Social creates it. Every campaign optimises toward qualified conversations and measured revenue, with your CRM as the source of truth.

See the full approach

High-intent search92%
Paid social & creative84%
Retargeting & nurture76%
Measurement & CRO88%
AI automation

The work that runs while you sleep

Automation that scores leads, moves pipelines, and reports itself — so nothing leaks between marketing and sales.

  • CRM automation
  • Lead scoring
  • Sales pipeline automation
  • AI assistants
  • WhatsApp automation
  • Automated reporting systems
Lead pipeline · system demo

New

Inbound lead

Scored

Qualified · 82

Qualified

Routed to sales

0

Leads processed

42%

Qualified rate

5 min

Response time

Illustrative system demo — not live client data.

Selected results

Fewer campaigns. Bigger outcomes.

A sample of engagements across Australia, Canada, the USA, and India.

Manufacturing · B2B

Industrial equipment maker turns dealer enquiries into a pipeline

Problem
A precision components manufacturer relied on trade shows and word of mouth. Enquiries were unpredictable and sales had no visibility on the next order.
Strategy
Positioned around lead time and certification — what buyers actually compare — and built search-led demand capture on Google and Microsoft Ads.
Execution
High-intent search, LinkedIn retargeting for procurement, a CRM pipeline with lead scoring, and quote-request pages built for engineers.

11.2× ROAS on the flagship campaign and a quoting pipeline sales now plans production around.

Healthcare

Multi-location clinic fills its calendar without discounting

Problem
Bookings depended on referrals. A previous agency's campaigns generated calls, but mostly price shoppers who never showed.
Strategy
Shifted targeting from symptom keywords to treatment-decision keywords and rebuilt the offer around consultation quality.
Execution
Google Search with call tracking, per-branch location extensions, WhatsApp booking automation, and reminder workflows.

Cost per booked appointment down 47% and show-up rate up by a third in one quarter.

Education

Training institute doubles qualified admissions enquiries

Problem
An education brand spent heavily on Meta but counsellors said the leads never answered the phone.
Strategy
Introduced lead scoring and qualification at the form level — fewer, better leads — aligned to intake deadlines.
Execution
Meta lead-gen with qualifying forms, Google Search for course demand, CRM automation routing hot leads within five minutes.

2.8× more marketing-qualified leads at a 38% lower cost per enrolment conversation.

SaaS · B2B

SaaS platform moves from founder-led sales to inbound demos

Problem
A workflow SaaS had product-market fit, but every demo was hand-won by the founder on LinkedIn.
Strategy
Built a demand engine around the problem the product kills — manual reporting — rather than the feature list.
Execution
LinkedIn thought-leader ads, Google Search on category terms, a demo landing page, and HubSpot trial-nurture workflows.

Inbound demos grew from a handful a month to a consistent weekly pipeline at a sustainable CAC.

Construction

Commercial contractor wins larger tenders with a credibility engine

Problem
A contracting firm lost commercial tenders to better-presented competitors despite stronger delivery records.
Strategy
Treated the website and case documentation as sales infrastructure procurement teams could verify before shortlisting.
Execution
New project-portfolio website, downloadable capability statements, LinkedIn campaigns to developers, and tender-stage remarketing.

Shortlist rate on submitted tenders improved measurably within two quarters.

Fashion · D2C

Fashion label escapes the discount spiral

Problem
A D2C fashion brand was profitable only during sales. Full-price sell-through was weak and repeat rates falling.
Strategy
Rebuilt the journey around collection storytelling and post-purchase flows instead of permanent promotions.
Execution
Meta catalog by margin, TikTok creative testing, Klaviyo repeat-purchase flows, and AOV-focused bundling on Shopify.

AOV up 24% and a growing share of full-price revenue.

Professional Services

Law practice builds a predictable client acquisition channel

Problem
A specialist law practice depended entirely on referrals with no way to grow beyond its network.
Strategy
Positioned around one high-value practice area and built search for the exact moments clients look for help.
Execution
Google Search with strict negatives, an intake form that pre-qualified case fit, and CRM automation for follow-up.

A steady flow of qualified consultations at a cost per case the partners signed off on.

Real Estate

Developer sells out a project phase with qualified site visits

Problem
A residential developer generated thousands of portal leads, but site visits — what sells apartments — stayed flat.
Strategy
Moved budget from portals to owned campaigns and made the site visit, not the lead, the conversion event.
Execution
Budget-qualifying forms on Google and Meta, WhatsApp automation for brochures and scheduling, and cost-per-visit reporting.

Cost per qualified site visit dropped sharply and the phase closed ahead of plan.

D2C · Wellness

Wellness brand scales internationally without breaking its CAC

Problem
A wellness D2C brand had saturated its home market; scaling spend pushed CAC past breakeven.
Strategy
Expanded to Canada and the UAE with localised offers and currency-specific pricing instead of copy-pasting campaigns.
Execution
Market-by-market launch on Meta and Google Shopping, CAD and AED budget management, server-side tracking, and localised pages.

Two new markets contributing revenue at an LTV/CAC of 3.6× within six months.

View all case studies

Why founders bring me in

One senior operator who owns the number

One point of accountability

You talk to the person doing the work — no account-manager layer, no outsourced pod.

Systems over campaigns

Everything is built to compound: positioning, traffic, conversion, follow-up, and retention as one engine.

Cross-border experience

Engagements across Australia, Canada, the USA, and India — budgets managed in local currency.

Full-stack, senior-led

Strategy, ads, automation, and site under one roof — aligned to your revenue number, not a channel KPI.

What makes me different

Built for how buyers actually decide

Tracked pipelines, automated reporting, and one accountable operator — compared honestly.

What you get Sushant Rana In-house junior Typical agency
Senior operator doing the work Yes No Varies
Owns the revenue number Yes Partly Owns a channel KPI
Strategy + ads + automation + site Yes No Usually one silo
Direct access, no account layer Yes Yes No
Cross-border (AU · CA · US · IN) Yes No Varies
Transparent, you own every account Yes Yes Sometimes
In clients’ words

What working together feels like

Operating principles

How I work with clients

Customer First

Every decision starts with the person buying, not the channel selling.

Psychology Before Marketing

Understand why people buy before spending a rupee on reaching them.

Transparency

Full access to accounts, data, and reporting. You own everything, always.

Long-Term Partnerships

Systems compound. I build for the second year, not the first month.

Innovation

New tools earn their place by producing results, not by being new.

Continuous Learning

Platforms change monthly. Staying current is part of the job.

Tech stack

The tools behind the system

Google Ads Meta Ads LinkedIn GA4 GTM Microsoft Clarity HubSpot Zoho CRM Klaviyo Make / Zapier Shopify WordPress Webflow Wix Studio ChatGPT Claude Gemini
Where I work

Growth systems across four markets

Australia, Canada, the USA, and India — with budgets managed in local currency.

Australia

Performance campaigns & growth systems

AUD budgets

Canada

Paid media managed in local currency

CAD $9,000/mo managed

United States

Cross-border demand generation

USD campaigns

India

Full-stack growth engagements

Home market

Latest insights

Thinking you can use

Browse all articles

4 consult slots open this week

Talk to the person who’ll do the work

A 30-minute call to pressure-test your growth — no junior handoff, no pitch deck.

Book Free Consultation

FAQ

Questions before we start

Straight answers on scope, pricing, and how engagements run.

Project work is fixed-fee, quoted after the discovery call. Ongoing performance and automation retainers are monthly, scoped to the channels and hours involved. You always know the number before any work starts — no percentage-of-spend surprises.

Thirty minutes. You describe the business, the goal, and what you've tried. I ask questions, look at what you share, and tell you honestly whether I can help. If I can, you get a scoped proposal. If not, I'll point you somewhere useful.

I do. There's no account-manager layer or outsourced pod — you work directly with the person responsible for the result.

A shared Slack or WhatsApp channel for the day-to-day, a scheduled monthly review call, and email for anything formal. You talk to me directly.

No hard number, but paid campaigns need enough budget to generate useful data — typically a few hundred dollars a month at minimum. On the call I'll tell you whether your budget fits your goal, or whether organic and automation should come first.

Research takes about a week. Website builds run two to six weeks. Paid campaigns show meaningful data within four to six weeks and stabilise over a quarter. Anyone promising results in a week is guessing.

Google, Meta (Facebook and Instagram), LinkedIn, TikTok, Snapchat, Microsoft, and Amazon. Where to spend comes from where your buyers are — not from a preference for any platform.

Both. I build on Shopify, WordPress, Wix Studio, Webflow, and custom stacks — and because I also run campaigns, everything is built to convert and to measure.

Practical workflows: leads scored and routed in minutes, follow-ups that send themselves, WhatsApp answered out of hours, and reports that build themselves. No experimental tools in production.

Campaign optimisation, budget management, creative and copy iterations, landing page recommendations, tracking maintenance, and a monthly report focused on revenue — not vanity metrics. You keep full ownership and admin access.

Revenue metrics agreed up front: qualified leads, CAC, ROAS, and pipeline contribution — pulled from your CRM and analytics, not screenshots of ad dashboards.

Every build ships with documentation and a handover call. Websites include 30 days of post-launch fixes. After that, move to a retainer or engage ad-hoc — nothing is locked in.

Let’s build a system that keeps growing.

One call. One engine. Strategy, ads, automation, and site — aligned to your revenue goal.

Book Free Consultation

No obligation · Senior-led · 4 markets