SR Sushant Rana
Performance Marketing

Performance Marketing Engineered for Lead Quality

Any agency can buy you traffic. The discipline is in buying the right traffic — qualified buyers, measured to revenue, across whichever platforms your customers actually use.

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Platforms

The budget goes where your buyers are

Platform choice is an output of research, not a preference. Each has its own dedicated approach.

Etsy Ads

Marketplace advertising for craft and design brands — managed within e-commerce engagements.

The angle

Lead quality over lead volume

I say it explicitly because most reporting hides it: a cheap lead that never answers the phone is the most expensive thing you can buy. Campaigns here optimise toward qualified conversations and measured revenue — with your CRM, not the ad platform, as the source of truth.

  • Search
  • Shopping
  • Performance Max
  • Demand Gen
  • Display
  • Video
  • Lead Gen
  • Catalog
  • WhatsApp
  • App
  • Awareness
  • Sales
  • Remarketing
What's included

The measurement layer

GA4 & GTM

Analytics and tag management configured so every campaign decision rests on trustworthy data.

Merchant Center

Product feeds optimised for Shopping — titles, attributes, and pricing health.

Server-Side Tracking

First-party data pipelines that survive browser privacy changes.

CRO

Landing pages and funnels iterated on evidence — recordings, tests, and form analytics.

CRM Integration

Lead data flowing into your CRM with source attribution intact, scored and routed.

Email Marketing

Flows and campaigns that turn captured demand into repeat revenue.

Landing Pages

Message-matched pages built for each campaign — the other half of ad performance.

Results

What this looks like when it works

Representative outcomes from engagements using this approach.

0× ROAS — B2B campaign
↓0% Cost per acquisition
+0% Conversion rate
FAQ

Common questions

Wherever your buyers show intent first. Existing demand goes to search (Google, Microsoft); demand creation goes to social (Meta, TikTok, LinkedIn). The discovery call answers this for your specific case — before any budget moves.

Yes. Strategy with your team executing, or full hands-on management — both work. Either way your team keeps access to everything and learns as we go.

A monthly report built on revenue metrics: qualified leads, CAC, ROAS, and pipeline — pulled from your CRM and analytics, not screenshots of ad dashboards.

That's the recommended starting point. A paid audit gives you a prioritised fix list you can execute with me or without me — no lock-in either way.

Let’s build a system that keeps growing.

One call. One engine. Strategy, ads, automation, and site — aligned to your revenue goal.

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No obligation · Senior-led · 4 markets