Custom Theme Development
Lightweight themes built for your content model — no page-builder bloat.
WordPress Development
WordPress Sites That Load Fast and Generate Leads
WordPress powers most of the web — and most of the web's slowest, most bloated sites. The difference is engineering discipline, not the platform.
The problem this solves
The bloated-WordPress problem
The pattern is familiar: a heavyweight theme, thirty plugins doing overlapping jobs, a page builder stacking div upon div, and a site that takes six seconds to paint on a phone. Then someone suggests more plugins to fix the speed.
A lean WordPress build inverts that: a purpose-built theme, a handful of audited plugins, and content structured around what visitors came to do — which, on a business site, is to decide whether to contact you.
What's included
Everything the engagement covers
Performance Engineering
Core Web Vitals passed on real devices: caching, image pipelines, and minimal scripts.
SEO Architecture
Clean heading structures, schema markup, and internal linking built into the templates.
Lead Generation Structure
Service pages, proof sections, and forms arranged around the enquiry decision.
Security & Maintenance
Hardened configuration, update discipline, and reliable backups.
WooCommerce (when needed)
Commerce implementations that stay fast under real catalogue and traffic loads.
How I approach it
The working method
Content-first planning
Sitemap and page structures decided by what buyers need to see, in what order.
Design system build
A component library your team can compose new pages from without a developer.
Performance budget
Hard limits on scripts and page weight, enforced through the build.
Launch and handover
Training, documentation, and 30 days of post-launch support included.
Results
What this looks like when it works
Representative outcomes from engagements using this approach.
0×
ROAS — B2B campaign
↓0%
Cost per acquisition
+0%
Conversion rate
FAQ
Common questions
Sometimes. A performance and structure audit tells us whether the foundation is salvageable. If a rebuild is cheaper than the rescue, I'll show you that math before you decide.
Yes — that's a design requirement, not an afterthought. Editable blocks are built for your actual content types, and handover includes training your team.
Preferably none. Native blocks with a custom theme outperform builder stacks in speed and maintainability. Where a builder is genuinely justified, it's used with discipline.
I'll specify and configure the right hosting for your traffic and can run ongoing maintenance on a retainer, or hand a documented setup to your team.
Let’s build a system that keeps growing.
One call. One engine. Strategy, ads, automation, and site — aligned to your revenue goal.
Book Free ConsultationNo obligation · Senior-led · 4 markets