Account & Role Targeting
Campaigns built from your ICP — company lists, roles, seniority — not interest guesswork.
LinkedIn Ads
LinkedIn Ads That Reach the Committee That Signs Off
No other platform lets you target by job title, seniority, company size, and industry at once. LinkedIn is expensive per click — and still the cheapest way to reach a B2B buying committee.
The problem this solves
Why LinkedIn budgets get wasted
LinkedIn's CPCs punish sloppiness. Broad targeting, gated PDFs nobody wants, and lead-gen forms optimised for volume produce expensive lists of interns and job seekers.
The platform works when the offer respects the audience: genuinely useful insight, precise targeting to the roles that sign purchase orders, and a nurture path that acknowledges B2B deals take months, not sessions.
What's included
Everything the engagement covers
Thought-Leader Ads
Founder and expert content amplified to the exact buying audience — the best-performing format in B2B right now.
Lead Generation
Lead-gen forms and landing flows with qualification built in, judged on MQL rate, not lead count.
ABM Campaigns
Account-based structures aligned with sales target lists, with per-account engagement reporting.
Revenue Attribution
CRM-connected reporting so campaigns are judged on pipeline and closed revenue.
Retargeting & Nurture
Sequenced content for engaged accounts across the full sales cycle.
How I approach it
The working method
ICP definition
Titles, industries, company sizes, and disqualifiers agreed with your sales team first.
Offer engineering
An ad promise strong enough to justify B2B CPCs — insight, benchmarks, or proof, not brochures.
Launch tight
Small, precise audiences with frequency control; expansion only after signal.
Optimise to pipeline
Weekly optimisation against MQL and opportunity data from your CRM, not click-through rates.
Results
What this looks like when it works
Representative outcomes from engagements using this approach.
0×
ROAS — B2B campaign
↓0%
Cost per acquisition
+0%
Conversion rate
FAQ
Common questions
You're paying for targeting precision no other platform offers. For deals worth thousands, a high CPC on exactly the right person beats a cheap click on the wrong one. Below roughly mid-four-figure deal sizes, I'll usually recommend other channels.
Forms convert better and cost less per lead; landing pages qualify harder. For most B2B clients I run forms with qualifying questions, then let the CRM scoring do the filtering.
Ads that amplify posts from a real person — usually a founder or expert — instead of the company page. They typically earn several times the engagement of brand ads because people trust people.
Match it to your sales cycle. If deals take four months to close, judging LinkedIn at week six is premature by design. We agree the measurement window before spending.
Let’s build a system that keeps growing.
One call. One engine. Strategy, ads, automation, and site — aligned to your revenue goal.
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